How Gmid Associates can help!
Gmid Associates combines in-depth industry knowledge, advanced analytics, and technology
to deliver solutions that enable our clients take better business decisions. Using
techniques in statistics, econometrics, and operations research we help embed Data
Driven capabilities into the decision making processes of our customers.
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Recent Case Studies
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Banking > Cross-sell Analytics
Objective: Objective of the project was to identify prospective
customers that can be targeted for cross selling various products...
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Banking > Fraud Analytics
Objective: To create a predictive scorecard which would help catch
potential fraud accounts at the application stage itself.
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Banking > Recovery Strategies
Objective: To help prioritize accounts for collection efforts by
identifying the ones having the highest recovery potential, thereby optimally...
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Banking > Collection Analytics Services
Objective: The objective of the Scorecard was to output an ordered score
that would distinguish the potential good accounts...
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CPG/Retail > Facebook Marketing Simulation Models

Our client, a rapidly growing online apparel retailer from UK has a single marketing Channel - Facebook. Riding on the popularity of a couple...
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Finance > Delinquency Early Warning Models
Objective: • To develop an easy to use statistical tool that scores
active accounts in the portfolio on their propensities to default in the...
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Finance > Acquisition Value Assessment Tool
Objective: • The client gets a lot of auto loan portfolios for
acquisition. They wanted a portfolio evaluation tool that’ll do the following
things...
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Finance > Application Assessment Tool
Objective: • To develop an effective, easy to use auto loan credit
assessment tool for a big auto dealership.
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Telecom > Churn and Loyalty Analytics

Customer Churn or Customer Attrition analysis is one of important business activities
for Banks, Telecom companies...
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Insurance > Claim Analytics

Insurance Claim Analytics is one of the most important applications of analytics
in insurance business and is used to help the insurers in improving...
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Insurance > Retention
Objective To design customer-specific treatment strategies that
could optimally utilize all the available treatment channels thus maximize customer...
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